We’re pretty idealistic, we believe that our children are pure and sacred, they grow so much in the first year, so we believe that it is crucial that everything we put in their mouths provides energy and nutrients.  We believe that it is important to introduce our babies to good wholesome food so that they develop a broad palate and are excited to try new and interesting foods .  We also believe that our babies should be introduced to tasty, interesting flavours which is why you’ll notice that our menu includes fresh herbs and spices and some ingredients that you probably haven’t seen in commercial baby food before (such as bok choy, korma curry and kidney beans).

We know that bad diet is one of the main causes of illness and premature death in developed countries and we feel strongly that by introducing babies to healthy, delicious eating from their first bites is the best way to help them understand that whole, real food tastes so much better than processed and manufactured offerings.

We support local farmers, producers and the environment and believe that by doing this your baby will eat food that is super fresh and healthy.  We appreciate and celebrate the difference that natural, good food can make in the quality of our baby’s lives and we only offer the safest highest quality products available.  We also believe that we can make a difference by supporting sustainable and safe food production to minimise environmental degradation and maintain the productivity of land over time.  We also source our products so that we support the economic viability of family farms and rural communities.

We respect our environment and recycle, reuse, and reduce our waste wherever and whenever we can (as you’ll notice with our minimal packaging).

We also believe that the measure of any country is how it looks after those less fortunate.  We support Second Bite which feeds homeless people across Melbourne.